1991 Mentors

Government expert on open data development at the Ministry of Digital Transformation.

Product Manager at Product Studio Uptech. 4 years of experience in the IT sector. He began his career as an IT Project Manager. Over the past year, he has successfully launched 3 startups for companies in Western Europe and the USA. Specialisation: social media, healthcare, and fintech startups.

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Agile Coach at Wemanity Belgium.

She has over 10 years of experience in project management, during which Anna has held roles as PM, Scrum Master, Business Analyst, Project Coordinator, and Digital Project Manager at outsource, outstaff, product, and startup companies.

She implements Agile techniques from scratch and scales what works, and has simultaneously managed 11 projects at a digital agency using the Waterfall methodology. She has worked on US government projects and actively consults non-IT companies on business process optimisation.

Mentor and personal coach to dozens of managers worldwide, and author of six courses for project managers, leaders, and HR professionals.

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Product Manager в Product studio Uptech (https://uptech.team/) , з більш ніж 3 -річним досвідом управління проектами.Спеціалізація: real estate startups

Founder of Manageable, an agency specialising in business process description and optimisation. She has over 10 years of experience in IT and consulting, particularly in quality management and business process organisation. Manageable is an agency that helps businesses describe, optimise, and prepare any of their processes for automation. Their portfolio includes over 50 projects and 850 documented processes across 18 sectors. Dozens of clients in Ukraine and beyond (Germany, Poland, Morocco, and others).

IT lawyer and co-founder of the legaltech startup Legal Nodes, an online platform through which tech companies can identify their legal needs and address them via a global network of IT lawyers.

She has ten years of experience in recruiting, employer branding, and attracting top talent. She identifies the following as the key components of talent management:

• Long-term planning and strategies
• A clear understanding of the market
• Developing the company's employer brand
• Sourcing and candidate relations
• Metrics and analytics

Co-founder of "AHENTY ZMIN", lead specialist in research and user engagement in the design process and testing. Previously — leading specialist at USABILITYLAB Ukraine and curator of the UX. Human-Centered Design course at Projector School.

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An expert in developing and executing internet media campaigns. PPC Team Lead at Webpromo, speaker and course author at Webpromoexperts. A certified specialist in Google Ads, Google Analytics, and Facebook Ads with 4 years of experience in online advertising.

Key capabilities and specialisation:
• Analysis of advertising campaigns, development, implementation, and testing of hypotheses to improve conversions
• Positioning of advertising accounts within the marketing ecosystem of business clients
• Building strategies for engaging target audiences and testing creative concepts
• Optimisation of advertising campaign results

Works with Google Ads, Facebook Ads, MyTarget, Yandex.Direct, LinkedIn, and various platform tools.sal

Over 10 years of experience in communications and project management. An advocate of planning and copy that strikes right at the heart.

She has worked with the public sector (Verkhovna Rada of Ukraine, MinTOT and IDPs, Eurovision 2017), the third sector (CEDEM, SocialBoost), startups, and businesses. She fundraised for New Era Orchestra. Prior to joining the Friends of Brands team, she worked on developing the Ukrainian startup industry, in particular open data projects (1991 Open Data Incubator): mentoring startups, developing promotion strategies for them, and collaborating on pitch decks to attract investment. She served as Development Director at Friends of Brands.

Managing Partner of Q28 Digital, which is part of the international group of companies Quadrate 28 Corp. He has over 8 years of experience in marketing and 200+ completed cases.

Trainer at the PROFI-Space learning platform and Marketing Director of the LNZ Group of companies. He has been working professionally in marketing for over 12 years. "Best Marketing Director of Ukraine" — Agrochampions 2019 award.

He has applied his expertise in practice at companies including Philip Morris, Procter &; Gamble, Bosch and Siemens home appliances, Monsanto Ukraine, and Syngenta Ukraine.

Vadym Martsenko, CEO and founder of Martsenko Sales. He has 19 years of experience in sales and over 10 years in consulting. An entrepreneur and certified business coach using the Moreno method, and a CashFlow financial game trainer. Speaker at Unit School of Business and Startup Ukraine.

Anastasia Martsenko, co-founder of Martsenko Sales. 14 years of experience in international sales. An entrepreneur and author of the world's first sales game, Super Sales Game. CashFlow financial game trainer, expert in public procurement and collaboration with the international segment. Speaker at Unit School of Business.

Vadym and Anastasia help businesses build effective and profitable sales departments for both small businesses and large corporate clients. They will show you that sales needn't be complicated. Most importantly, selling should be done ethically rather than through an aggressive approach, as caring for the client is the foundation of long-lasting relationships.

People Operations Manager at Grammarly, previously HR Business Partner at Yellow Stone and Rabota International. Key areas of focus: team effectiveness, coaching, and training.

CEO of Memcrab LLC. Businessman, developer, mentor, and cycling enthusiast. After graduating from Vinnytsia National Technical University in 2010, he became one of the co-founders of the outsourcing IT company Memcrab, which currently works with startups and large corporations in the USA, Singapore, Sweden, and, of course, Ukraine, and has over 40 completed cases in its portfolio. Participant and co-founder of the Vinnytsia IT Association. An active participant in the majority of regional and all-Ukrainian cycling races and marathons.

Higher education — Law specialist with both a Master's and Bachelor's degree, awarded with distinction.

During her studies, she actively participated in international professional conferences in the field of law and authored over 10 academic articles. She was highly engaged in academic life and, in 2018, became the winner of the All-Ukrainian Competition of Student Academic Works (2017/2018). She also took part in incubation and acceleration programmes, including Open Data Challenge 2018 (project AttyBot). To further develop her knowledge and skills, she completed the Ukrainian-German Digital Democracy Lab programme and the Innovation Justice Challenge 2019 incubation programme, where her project received audience recognition.

Alongside her studies, she provided free legal consultations to the public, which led to the idea of automating legal consultations and document management. As a result, she founded the NGO "Futurum Ukraine", which continues to provide free legal assistance and promote the concept of e-justice. Within this initiative, she also participates as a representative of the NGO in shaping the "E-State Coalition".

As a result of her professional and civic activities, she co-launched the project "Pravomen" with her team. The idea of a legal chatbot assistant emerged during her work on free consultations, as around 70% of enquiries were similar and required standardised solutions. Drawing on her academic and practical experience, she developed, as CEO, a system for automating consultations and identifying users' issues, which became the core of the product. Today, "Pravomen" is a fully developed product that has secured its first investment under the USF guarantee scheme.

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Vlad has been working as an Art Director at Aimbulance for 2 years. Prior to this, he studied Microelectronics at KPI. He has worked with Kiddisvit, Taner, Esenia, KMSH, DSIAO, and launched internal projects such as the Aimbulance Welcome Kit and the development of landing pages for the Ukrainian launch of Byron Sharp's book. Among his proudest achievements: he was shortlisted for the Ukrainian Young Book Design Awards, delivered several internal workshops, and ran a workshop at UNDERHUB Creative Space on website animation in Principle.

Head of Design Office at Symphony Solutions. UX Master certified by Nielsen Norman Group, SAFe certified, and Service Design Academy certified. Kateryna graduated from the Lviv National Academy of Arts. She spent seven years working in theatre as an assistant director before transitioning into IT, progressing from graphic designer to UX/UI designer.

For the past 8 years, Anna has been developing her own project English For IT, helping technical teams communicate more effectively across cultures, and rebuilding and strengthening the bridge between development teams and clients. Over the past 5 months, 50,000+ technical professionals have completed free and paid English For IT courses.

Author of three specialised online courses: English For Tech (Levels 1 and 2) and English For IT Communication. Author of the English For Tech textbook on English for technology, and a textbook on effective communication in the technical field. Due to be published in autumn 2021.

Head of Product at Obimy, ex-CEO of Fedoriv. He has been working in analytics and strategy since 2015. He works with large volumes of data, analyses business processes, and builds Customer Journey Maps (CJMs) to achieve clients' business goals and optimise the customer experience. He has worked with clients such as Diia, Inventor, Rozetka, Bodo, and Megogo.

As a leader and B2B founder, I enjoy working in the diverse landscape that all startups encounter. I have experience in:

• building distributed systems architectures
• fundraising, strategic planning
• due diligence
• company evaluation
• end-to-end web implementation
• resource management
• customer service management
• oversight of budgets, timelines
• cross-functional team development.

Among my other activities/work projects I’m a judge and a mentor at international competitions for developers and hackathons, including Goethe-Institut data privacy hackathon, International Bank of Azerbaijan hackathon, Cybersport challenge hackathon, COVID challenge hackathon, and others.

As a volunteer, I judge Mathematical Olympiad.

I also co-founded 10 per—an educational organization with a mission to bring the Ukrainian IT community to the world stage by organizing educational programs, events and mentorship programs.

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Wtech Ambassador for marketing and sales. Co-founder and CEO of the representative office of Baltic Sandbox, an EU-based accelerator. Founder of the educational and consulting company SalesTech.